About us

A trusted partner in coffee trading

With over a century of trading, Equatorial Traders is now led by the fourth generation of a distinguished Gujarati family, whose trading journey commenced in the early 1900s in Zanzibar.

Today the company operates from new purpose-built offices in the historic quarter of King’s in London providing bespoke coffee solutions to a global client base.

Aligned sustainability ambitions

We firmly believe in fostering shared values throughout the entire coffee supply chain. Our affiliate partnerships are designed to benefit everyone involved, from farmers to roasters and ultimately, the consumers who savour every cup.

Well Grounded is dedicated to nurturing a diverse talent pool for the specialty coffee sector by facilitating accredited SCA training, enhancing interpersonal skills, providing personalised mentorship and offering job support.

Our people

Our strength remains in our long-standing relationships, generated from our ability to find solutions to cover the requirements of both supplier and customer whilst upholding the highest standards to ensure our commitments are fulfilled seamlessly.

We have a strong and experienced team managing our logistics, finance operations and trading with many bringing rich experience and skills stemmed from backgrounds in coffee trading and origins from Brazil to the Far East.


Rafaella Siqueira leads the team as Head of Trade. Her family have a long history in coffee trading in Brazil and she has been at Equatorial Traders since 2019 where her leadership and ability as a trader have been a continued asset to the company.

Rafaella Siqueira

Board of Directors

Rupen Soochak Managing Director

Jagdish Madhavji Finance Director

William Lenton-Brook Director of Operations

Matthias Koehler Non-Executive Director

Salim Bachatene Non-Executive Director